“Look into my eyes, can't you see they're open wide. Would I lie to you baby, would I lie to you?” Charles And Eddie

Splendide mendax as I’m sure you’re aware, means nobly untruthful or untrue for a specific purpose. It’s the academic equivalent of the white lie and it lends its name to a study which claims that the wine industry is telling porkies about alcohol levels on the label to improve sales. One of the more surprising findings is that higher-priced wines are less honest in their labelling than plonk.